Man empowered to Protect: April Coastal Cleanups.
SM By the BAY Empowers 272 Volunteers to Clean Over a Ton of Trash in April Coastal Cleanup Drive April 2025 – True to its commitment to environmental stewardship, SM By the Bay mobilized 272 employees and volunteers to collect 1,147 kilograms of trash throughout the month of April as part of its weekly coastal cleanup efforts. Volunteers from SM Supermalls—including employees, customer relations staff, and janitorial personnel—come together after a successful coastal cleanup at SM By the Bay, united by a shared commitment to protecting our oceans and building a #SMWasteFreeFuture. Held every week along the Manila Bay shoreline, the cleanup drives were led by SM employees, customer relations staff, and janitorial personnel, reinforcing the company’s call for collective, community-driven action. Beyond restoring the coastline’s natural beauty, the initiative also helped raise awareness of ocean conservation and environmental responsibility. The campaign continues to support the United N...