Seraphimsnotes

This year’s Autism Society Philippines (ASP) Angels Walk has broken records as the largest gathering of advocates for people on the spectrum in Southeast Asia. Hosted in partnership with SM Cares, the annual celebration found its largest run yet held simultaneously in 12 locations across the Philippines, including SM’s nationwide network of most-loved Supermalls.   Largest gathering of advocates for People on the Spectrum in Southeast Asia:  SM Cares and the Autism Society Philippines (ASP) bring together 47,500 advocates nationwide for 2026 ASP Angels Walk with SM The Autism Society Philippines (ASP), together with SM Cares and its partners, gathered 47,500 allies and advocates nationwide together at the ASP Angels Walk for Autism last April 26, 2026. The record-breaking attendance this year reflects the growing support for the Autism Community through collective programs and efforts done by SM Cares and the ASP in forging an Autism-OK Philippines.  For close to two deca...

In this heat, the aircon is definitely calling! Summer came alive as 24,000+ viewers at SM Supermalls x TikTok LIVE transformed everyday malling into a fully immersive, real-time experience! Marking the first of many LIVE collaborations, #SummerPlayAtSM brought some of your most-loved creators like Iñigo Jose, Sean Tristan , and more to vibe check the ultimate summer hangouts here at your most loved SM!  Rooted in the idea that summer is best enjoyed together, #SummerPlayatSM aimed to bring the summer fun no matter where they are as creators invited audiences to tag along as they explored and discovered their next move LIVE. A new era of shopping was ushered in with this innovative interactive experience. Here at your favorite mall, SM Supermalls—All For You, exploration, community, and connection come together seamlessly both on-site and on screen! Play All Day, LIVE! The ultimate weekend plan finally turned into reality as creators brought their audiences straight into the action...

You have the opportunity to embrace your most authentic self every day. to express your individuality and make room for the most important person in your life—yourself! Hey besties, come join us for another fashion & lifestyle moment here in the Metro! Today’s theme: new GRWM essentials you wouldn’t want to miss. Fresh fits? Home picks? Redefine your everyday life with these fresh new concepts curated #AllForYou, and get ready with your most-loved SM Supermalls! Elevated Fits to Start Your Day Step 1: Everyday essentials, but make it fashion! Rise and shine in looks that actually slay, and check out these wardrobe refreshes to help you seize the day. New Balance Featuring its newest store located at Level 2, Building B of SM Podium, New Balance delivers its wide variety of athletic footwear, apparel, and accessories designed for both performance and everyday wear. Apple & Eve Opening soon at the Central Walk Lower Ground Level of SM City Fairview, Apple & Eve brings its fir...

  SM Supermalls bags top honor at 2026 Asia-Pacific Stevie Awards Recognized as the Organization of the Year, SM Supermalls won 30 awards across diverse categories Aside from the Organization of the Year recognition, SM Supermalls also won four Gold, 13 Silver, and 13 Bronze Stevies. MACAO, 17 April 2026 – SM Supermalls continues to raise the bar for customer excellence after being named Organization of the Year at the 2026 Asia-Pacific Stevie Awards, one of the region’s most prestigious programs recognizing innovation in business. The win marks the second time SM Supermalls has received the prestigious honor, earning a total of 52 award points across Gold, Silver, and Bronze Stevie recognitions. The achievement highlights the company’s sustained commitment to delivering meaningful, innovative, and customer-first experiences across its most-loved malls. SM Supermalls Executive Vice President for Marketing Joaquin L. San Agustin (third from right) and Senior Assistant Vice Presiden...

  SM Active Hub marks First Anniversary with Nationwide Day of Movement Communities come together across 24 malls for runs, pickleball, and free play on April 11 PASAY CITY, Philippines, April 2026 — SM Supermalls marked the first anniversary of SM Active Hub with a nationwide activation across its malls, transforming them into the largest playground in the country and the biggest shared space for movement in one synchronized day. Play goes full throttle at SM City Clark as families dive into the energy of SM Active Hub with movement, fun, and connection in one space. Launched a year ago, SM Active Hub set out to change how people experience malls. Not just as places to shop, but as spaces to move, connect, and live fully. This vision scaled across the entire network. Kids take the lead at the Push Bike Competition at SM City Bicutan during the nationwide celebration of the SM Active Hub anniversary. On April 11, SM Active Hub brought “One Day, Every Mall, One Movement” to life. Fr...

In celebration of World Water Day, SM Supermalls, through its corporate social responsibility arm, SM Cares, organized coastal cleanup activities across six locations with seven participating malls across nationwide, reinforcing its long-term commitment to environmental stewardship and sustainable waste management in its most-loved malls. In celebration of World Water Day , SM Supermalls, through its corporate social responsibility arm, SM Cares , organized coastal cleanup activities across six locations with seven participating malls across nationwide, reinforcing its long-term commitment to environmental stewardship and sustainable waste management in its most-loved malls. This year's coastal cleanup focused on improving trash segregation education to help communities and volunteers better understand how to properly sort, recycle, and dispose of collected debris. It also emphasized how important it is to conserve marine habitats through commonplace activities like recycling and p...