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MANILA, Philippines — Following the resounding success of its inaugural event, Haier Philippines is bringing back the Haier Run for Future Possibilities on May 25, 2025 (Sunday) at Block 20, MOA Complex, Seaside Blvd, Pasay City. Now on its second year, the run continues to blend fitness, fun, and a deeper purpose—supporting access to education for Filipino children. Haier's ambition to go beyond home innovation and give back to communities is carried further in the 2025 edition. Haier will contribute to projects that enhance youth learning opportunities for each step participants take, giving each step genuine significance. Race Details & Registration Participants can choose among three race categories: 3K – PHP 900 5K – PHP 1,000 10K – PHP 1,200 All registered participants will receive a race kit that includes a singlet, RFID race bib, finisher’s medal, and a string bag. Runners in the 10K category will also receive an exclusive finisher’s shirt and bandana. Registration is o...

  Beat the summer heat with 0% interest Swak sa Tag-Init deals on must-have cooling appliances!   For many Filipino households, staying cool and comfortable this summer has become both a necessity and a challenge due to the high temperatures and growing electricity expenses. The northeast monsoon (amihan) is ending, and hotter days are forthcoming, according to PAGASA. As early as March 3, heat indexes in certain places have already reached 49 degrees Celsius, forcing local governments to halt in-person classes because of the intense heat. As temperatures are expected to continue to climb, so does the demand for energy-efficient cooling appliances. However, the rising cost of electricity and the high upfront prices of essential home upgrades remain major concerns. More and more consumers are searching for budget-friendly, practical solutions that will help them stay cool without overspending—making affordability and flexible payment options more important than ever this seas...

The Shopee Brands Summer 2025 Awards recently saw Hanabishi Appliances win the most votes in the small appliances category. To be named a Shopee Favorite, the well-known Filipino company garnered 41,476 votes, or 36% of the votes cast by verified users of the well-known online marketplace. “We are grateful that we are able to connect with our customers and provide them with the products they can trust. We thank all of those who made our landslide victory happen. This recognition is especially meaningful to us because it came from voters who have really purchased and used our products,” said Cherish Ong-Chua, VP for Marketing and Finance of Hanabishi Appliances. The award further strengthens Hanabishi’s reputation as the go-to brand of Filipinos who are looking for reliable and affordable home and kitchen appliances. “We are always committed to making quality products that would help make household tasks easier, so that our customers can have more time to bond with their families or p...

The National Resilience Council (NRC) of the Philippines convened a diverse group of stakeholders for the event “From Surviving to Thriving: Transformative Strategies through Multi-Stakeholder Partnerships and Innovations.”To further the interrelated goals of the Paris Climate Agreement, Sustainable Development Goals, Sendai Framework for Disaster Risk Reduction, New Urban Agenda, and other international commitments, the NRC, a science and technology-driven public-private partnership, brings together national and local governments, academia, civil society, and the private sector. Held as the 2025 Resilient Local Government Unit Program (RGLUP) Colloquium, the event showcased progress and updates from participating cities and municipalities in the NRC’s Adopt a City (AAC) Initiative. This initiative enables corporations to move beyond disaster relief, investing in risk reduction through preparedness funding, prevention, pre-disaster recovery planning, and long-term resilience programs. ...

  This March 30, 2025, thousands of families, advocates, and supporters will come together to celebrate Happy Walk 2025 , a nationwide movement dedicated to fostering awareness, inclusion, and empowerment for individuals with Down Syndrome. This year's event, which is being hosted by SM Cares in collaboration with the Down Syndrome Association of the Philippines, Inc. (DSAPI), will be held at the SMX Convention Center in Manila. Simultaneous celebrations will be held at SM City Cebu, SM City Bacolod, and SM CDO Downtown Premier, ensuring that the event is a truly national endeavor to showcase the abilities and goals of people with Down syndrome. Two Happy Walkers take small, but meaningful steps with support and fanfare from the SM community. More Than Just a Walk: A Movement for Inclusion For more than two decades, Happy Walk has been more than an event—it is a powerful movement that highlights the strengths, talents, and contributions of individuals with Down Syndrome. It is a d...

SM Supermalls is all about celebrating you this Women's Month—your well-being, beauty, and self-assurance. The greatest beauty and wellness products are available in SM City Grand Central, SM Center Sangandaan, and SM City Valenzuela to help you shine, whether it's through skincare, self-care, or a well-earned pampering session. Skincare Staples at The Face Shop Self-care is always better with the people you love! At The Face Shop, stock up on Real Nature Mask Sheets and Eye and Neck Patches with their Buy 10, Get 5 Free promo—perfect for a relaxing skincare session with your besties, mom, or sisters. Hydrated, glowing skin? Yes, please! Feel Good in Your Skin with Bioessence Warts may be common, but why wait for them to disappear? Bioessence’s Warts Removal treatment will leave your skin smoother and more radiant in no time. A small self-care step today can boost your confidence for the long run! Pampering Perks at Dermcare At SM City Valenzuela, Dermcare is making Women’s Mon...

The SM Waste-Free Future initiative endeavors to reduce waste generation and increase the rate of diversion. It is not “out of sight, out of mind”; landfills are not just eyesores in remote areas, but they also pose a significant health risk to the communities around them and emit a substantial amount of greenhouse gases from decaying food waste. The RDC, or Recyclable, Disposable, and Compostable bins at SM Supermalls, are not only for show but serve as the start of the journey to achieve a net-zero landfill and beyond. SM has recycled 130,250kg of its internal non-essential documents through its bulk paper recycling program. SM’s environmental programs, such as the monthly Trash to Cash recycling market, continue to support communities towards sustainable living. The "Trash to Cash" recycling market, one of SM's programs for recyclable garbage, effectively collects more than 1 million kg of plastic, paper, and other materials each year for recycling or reuse. The progra...

 Over 12 million kilos of recyclables collected in 2024. The "Trash to Cash" (TTC) recycling market, which allows people to trade recyclable rubbish for cash, turns SM Supermalls into a center of sustainability every first Friday and Saturday of the month. This program, which is a component of SM Supermalls' garbage-Free Future campaign, has been in place since 2007 and promotes recycling, garbage segregation, and environmental awareness while also providing financial benefits to local communities. Held across 87 SM malls nationwide, the TTC program provides a convenient and accessible platform for shoppers, tenants, and local communities to participate in sustainable waste management. By ensuring that recyclables are properly sorted and repurposed, TTC actively contributes to the circular economy, reinforcing SM Supermalls’ commitment to responsible environmental stewardship. Encouraging sustainable habits with tangible impact The impact of TTC has been remarkable. In 20...

Celebrating the strength of 17,000+ thriving businesses The micro, small, and medium businesses (MSMEs) Champions' Wall, a visual monument to the tenacity, commitment, and excellence of the nation's 17,000 MSMEs, was proudly launched by SM Supermalls as part of a vibrant celebration of Filipino entrepreneurship. The spectacular event, which was hosted at the SM Mall of Asia (MOA), brought together esteemed guests to honor the 2024 Presidential Awardees for MSMEs and recognize their significant contributions to the corporate landscape of the country. In the photo: The 2024 Presidential Awardees for micro, small, and medium enterprises (MSMEs) from Kawayan Collective, Hey Success PH, Ai-She Footwear Fashion, Nelly Coffee and Tablea, Malagos Chocolate, Tropical Palm Herb Manufacturing, and Jojie’s Bakeshop, with SM Supermalls Executive Vice President for Marketing Jonjon San Agustin, Senior Assistant Vice President (SAVP) for Marketing – MSMEs Pats Dy, AVP for MSMEs Royston Cabuna...

Job searching is now quicker, simpler, and more fulfilling thanks to SM Supermalls! The SM Retail Job Fair at SM North EDSA successfully connected over a thousand job seekers with leading employers, setting the groundwork for 2025. A statewide series of job fairs in March will maintain the momentum and provide Filipinos with even more chances to advance their professions. SM Retail's Job Fair at SM North EDSA bridges thousands of job seekers with leading employers. The March schedule includes: March 21 (Friday) – SM City Trece Martires and SM City Naga March 25 (Tuesday) – SM City Bacoor March 27 (Thursday) – SM City Daet March 28 (Friday) – SM City Sta. Mesa and SM City Trece Martires March 29 (Saturday) – SM Seaside City Cebu Success stories: Real people, real impact SM Job Fairs continue to change lives by providing a fresh start, stable incomes, and career growth. Here’s what some of our hired-on-the-spot applicants had to say: John Paul Arido begins his career journey as a Sto...

March is all about YOU! At SM, we're honoring strong women with joyous experiences, wellness, and beauty this Women's Month. Enjoy enjoyable outings with friends, self-care, and confidence boosting. With glow-ups, indulgences, and life-changing experiences, enter your girlboss age. Only at SM Supermalls, begin crossing things off the ultimate Women's Month bucket list! Own Beauty That Empowers: A Self-Love Glow-Up Self-care is more than a treat—it’s a celebration of you! This Women’s Month, refresh, recharge, and embrace your glow-up with a makeup refresh, wardrobe upgrade, and an indulgent beauty experience at SM Supermalls! Start with a beauty upgrade at Look at Me in its first branch in the Philippines, SM Aura, now also available at SM Mall of Asia (MOA), where you’ll find luxury brands perfect for high-end skincare and makeup essentials. For timeless beauty must-haves, MAC at SM MOA, SM North EDSA, SM City Fairview, and SM Megamall is the go-to for professional-grade ...