InstaGuam Travel Fair in BGC
“GUAM: THE NEW ‘IT’ TRAVEL DESTINATION FOR FILIPINOS” The 1st ever InstaGuam Fair, held last June 1 to 3 at Bonifacio High Street - Taguig, was a rousing success. Attended by media editors, celebrities, influencers, and regular Juans, the event proved that Guam is ready to be in the forefront of tourism in the Philippines. INSTAGUAM was the perfect header to the campaign because it fully encapsulated the initiative’s objective to drive Guam as an ‘instant destination’ through ‘instant share ability on social media’. The island paradise, albeit small and sparsely populated, boasts a rich culture unparalleled by any other. It’s Chamorro heritage can be seen in traditional performances, clothing, and their cuisine, yet, everything feels familiar and relatable because of the heavy influences brought forth by various cultures and immigrants. INSTANT DESTINATION In this day and age, people are so used to having things readily available at all times. ...