DENR'S Save from Extinction Campaign: To protect our Endangered Wildlife
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A meaningful event that humanity learn to pledge and
amplify our commitment to wildlife conservation together with DENR & other partnered groups like SM, BDO and other Wildlife Foundation NGO's. Also, the highlight of the event is the launch of a captivating new merchandise line dedicated to six of the Philippines’ most endangered species.
At the forefront of this initiative are plushies of the Philippine eagle, Philippine cockatoo, pawikan, dugong, tamaraw, and pangolin—adorable symbols of hope carrying an urgent message: save them from extinction.
But there is more to this exciting campaign than cuddly toys from Toy Kingdom. SM has expanded its offerings to include chic new shirt designs from Kultura and a children’s apparel line from SM Fashion, inviting everyone, from eco-conscious advocates to young animal enthusiasts, to support the cause in style. Merchandise is available in select Kultura and Toy Kingdom branches: SM Podium, SM Mall of Asia, SM Aura, SM North EDSA, and SM Makati.
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| Pledge of Partnership |
This initiative is a cornerstone of SM’s partnership with the Department of Environment and Natural Resources (DENR) under the “Save from Extinction” campaign that was launched in October 2024. Designed to raise awareness and generate much-needed funds to protect the six species vulnerable to extinction, the campaign shines a spotlight on these species, which face critical threats to their survival due to habitat loss, poaching, and climate change.
In the photo: TV host RJ Ledesma, SM Prime Chairman of the Executive Committee Hans Sy, SM Supermalls Assistant Vice President for Marketing Hanna Carinna Sy, DENR Secretary Maria Antonia Yulo-Loyzaga, SM Supermalls President Steven Tan, and the fashion show models featuring the “Save from Extinction” merch from the Girl Scouts of the Philippines, among others.
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| Ms. Indira Dayang Widmann, COO Katala Foundation, One of Wildlife NGO Group, |
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| Ms. Shakira Yu, BDO FVP & Head of Branch Experience |
In addition to the merchandise, Banco De Oro (BDO) Unibank, Inc., a key partner in the campaign, is offering donation channels to make it even easier for the public to contribute. The public can easily make donations through BDO ATMs and branches nationwide, as well as through the BDO Online app. All collected funds will go to the partner NGOs dedicated to the conservation of these species.
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| Cute Model Kids shows SM Fashion apparel for "Save The Extinction Campaign" |
The exclusive “Save from Extinction” merchandise is available at select SM malls. Turn compassion into action and join the fight to save endangered wildlife.
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| Save from EXTINCTION merchandise Partnered with Toy Kingdom, Kultura and SM |
For more information, visit www.smsupermalls.com/save-From-Extinction.
LET'S SUPPORT THIS CAUSE TO SAVE FROM EXTINCTION OF OUR
ENDANGERED WILDLIFE IN
THE PHILIPPINES.
THANK YOU FOR READING THIS
ARTICLE.
AKA: Natalie R. Tugade,
Author of Seraphimsnotes Blog. Started her blogging career on 2015.
She's a Lifestyle and Travel Blogger and a Health and Wellness Advocate from the Philippines. A food enthusiasts and a thallasophile. She inspires others to have a healthy lifestyle to attain optimal health, while enjoying the best things in life.
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