What’s New at SM Supermalls? Discover Fresh Favorites in Manila

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In life, there is always more to be had. New possibilities to explore, new experiences to enjoy, new discoveries to love!—the best of living is always right around the corner.

With SM Supermalls, you no longer have to go far and wide to seek out those experiences. From brands you’ve been itching to try to those you’re yet to discover, SM Supermalls connects you to an excitingly fresh new era of firsts—right here in Metro Manila.


Comforting Treats & Game-day Gears at SM Mall of Asia (MOA)

Power up your active lifestyle with these hot new finds:

Salomon offers performance footwear and vintage outdoor gear that are ideal for your active pastimes. Take pleasure in purchasing high-end, high-performing gear at Salomon's largest store to date in the Philippines. Wilson—use their first-in-PH store for professional-grade equipment and clothing to bring your best game to tennis. 

Soon, experience quality comfort with some tea and locally made bread and pastries with Kiji Bakehouse and Chicha San Chen:


Kiji Bakehouse—experience their first-in-SM homegrown bakery goodness, offering a variety of pastries inspired by European and Japanese flavors.


Chicha San Chen—take a sip of freshly brewed, authentic Taiwanese tea crafted using specialized techniques through a patented Teapresso machine.


Feel-good Indulgences at SM North EDSA

Enjoy a guilt-free cheat day with this freshly opened sweet treat spot. TangFruits offers a Korean take on the popular tanghulu fruit snack featuring 80% less sugar, perfect for health-conscious foodies with a sweet tooth.

Check out these upcoming stores perfect for your coffee cravings, culinary adventure and skin-care goals:

Craft Coffee Revolution—specialty café serving artisanal brews in a cozy ambiance, perfect for both coffee lovers and casual drinkers.


Lan Hot Pot—space-themed hot pot buffet experience culinary adventurers can look forward to.


SkinGoals—looking for some rejuvenation? Experience their multi-awarded beauty and wellness services.




Heartfelt Meals at SM Podium

Craving for more? Look forward to these firsts in SM, soon-to-open stores perfect for both healthy eaters and casual food enjoyers:

HeyBo—Singaporean meals dedicated to serving healthy and enjoyable grain bowls, complete with a well-balanced combination of grains, proteins, vegetables, and sauces.

Aurora—a contemporary take on bold and familiar Asian dishes, perfect for sharing. Ideal for families and friend groups craving international flavors.


Beauty, Cosmetics & Fresh New Fragrances at SM Aura

Starting a new era is never complete without some self-indulging care. LOOK At Me delights glow-getters with fresh new sections dedicated to two highly coveted brands in perfume, skincare, and cosmetics:

YSL Beauty—revolutionary, couture-inspired beauty essentials, redefining glamour and inspiring bold self-expression.

Lancôme—sustainably innovative skincare and fragrances, crafted to celebrate effortless elegance in its most radiant form.


Health & All-rounded Wellness at S Maison


Have a taste of these upcoming firsts in SM—top-tier flavors to satisfy your cravings, anytime of the day:


Lartizan—enjoy an exquisite taste of Europe with these French-inspired premium meals, crafted using the finest ingredients and traditional techniques.


Brunch Bureau—late for breakfast and too early for lunch? Brunch Bureau has your back with hearty servings of comforting food favorites, perfect for mid-day enjoyment.


Level up your A-game for a healthier, more vibrant you with BioVitalis and its first-in-PH store, offering curated selections of wellness essentials for your health and lifestyle agenda.


You’ll never run out of things to appreciate and love here at SM Supermalls—delivering store after store, each offering limitless possibilities.

Experience quality enjoyment here in Metro Manila—only at SM Supermalls, bringing you a #NewEraOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

SM Supermalls #NewEraOfFirsts

At SM Supermalls, we’re proud to lead a New Era of Firsts—bringing you first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that connect and inspire communities, we’re redefining what it means to have it all.


As we continue to grow, we remain committed to sustainability, community empowerment, and creating memorable moments that make every visit more meaningful. There’s always something new and exciting waiting for you at SM.
AKA: Natalie R. Tugade, Author of Seraphimsnotes Blog. Started her blogging career on 2015. She's a Lifestyle and Travel Blogger and a Health and Wellness Advocate from the Philippines. A food enthusiasts and a thallasophile. She inspires others to have a healthy lifestyle to attain optimal health, while enjoying the best things in life.

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