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  Looking for your next weekend plan or casual movie night out? Your movie ticket is about to work twice as hard. From August 15 to October 15, 2026 , SM Cinema is leveling up movie runs across Northern Manila with its Watch & Win promo. Every ticket purchased gives you a chance to win movie tickets for two , making your next trip to the big screen completely on the house. Whether you are catching the newest action blockbuster at SM City Grand Central , grabbing a quick movie break at SM Center Sangandaan , or planning a cozy weekend cinema date at SM City Valenzuela , your movie run automatically enters you into the draw. It's simple to sign up for the SM Cinema Watch & Win promotion. Just register, scan the QR code, and choose SM City Grand Central, SM Center Sangandaan, or SM City Valenzuela as your branch. You get one (1) raffle entry for each SM Cinema ticket you purchase, which gives you even more reasons to watch your favorite movies. Stay tuned as 25 winners ...

No two mall visits are exactly the same. Some days call for a café stop, others for a shopping trip or a meal you've been craving! This July, SM Supermalls is adding more experiences across Mindanao with a fresh mix of dining spots and lifestyle brands. From first-in-SM concepts to exciting new openings, there's even more to enjoy, whatever brings you to the mall. Here's what's new at your most-loved mall, SM Supermalls! Gashapon Bandai A new world of surprises awaits at Level 3 of SM CDO Downtown with Gashapon Bandai. From beloved anime characters to adorable mini collectibles, every capsule offers the thrill of not knowing exactly what you'll get next. Comma Café Take a pause and enjoy thoughtfully crafted drinks and café favorites at Comma Café, soon to open at the Level 2 of SM Lanang. As the first branch in SM, it's an inviting spot for casual catch-ups, quiet afternoons, and everything in between! Yappari For the first time, Yappari's famous lava stone...

The iconic MOA Globe lights up during the launch of the Unified 911 for Resilience: National Campaign, a nationwide initiative led by the DILG in partnership with SM Prime to promote emergency preparedness. SM Prime Holdings, Inc. has partnered with the Department of the Interior and Local Government (DILG), Philippine National Police (PNP), and the Bureau of Fire Protection (BFP) to launch the Unified 911 for Resilience: National Campaign, a nationwide initiative that aims to strengthen public awareness of emergency preparedness and promote a more coordinated emergency response system across the country. Held at the SM Mall of Asia Globe in observance of National Disaster Resilience Month, the campaign brought together more than 2,000 representatives from the DILG, the Bureau of Fire Protection, the Philippine National Police, local government units, barangays, and other partner agencies for a unified call to build safer, more resilient communities. "At SM, we believe that resili...

Through the SM Cares – Sparklo partnership, Filipinos can enter their most-loved SM Supermalls and turn their simple mall visits into opportunities to protect the environment and divert waste away from landfills. Filipinos can now deposit their plastic bottles in exchange for rewards through 30 new SM Green Recycling Machines deployed across SM's nationwide network of malls.  Learn more about how you can turn simple habits of recycling into rewarding mall visits at: https://gosm.link/SMGreenRecyclingMachine Greener Malls, Cleaner Cities: SM Scales Up Green Recycling Machine Footprint  MANILA, Philippines — What if your used plastic bottle could become part of something much bigger? Through the right machine it can! SM Cares, through the SM Green Movement, has partnered with recycling technology company Sparklo to deploy SM Green Recycling Machines to 30 SM Supermalls across the country. Through the nationwide deployment across SM’s network of most-loved malls, responsible was...

Three award-winning campaigns showcase how SM Supermalls transforms insights into experiences that resonate with Filipino communities. SM Supermalls’ two Gold Awards and one Silver Award at the Marketing Excellence Awards 2026 recognize the company’s commitment to cultural storytelling, consumer insights, and impactful launch marketing. Great marketing goes beyond capturing attention—it creates genuine connections. At SM Supermalls, every campaign begins with understanding the communities it serves, from celebrating local culture and uncovering consumer insights to creating launches that reflect the identity of a place. This commitment was recognized at the Marketing Excellence Awards 2026, where SM Supermalls received two Gold Awards and one Silver Award, affirming its consumer-first approach to creating meaningful, maxed-out experiences for Filipino communities. Recognized at the 2026 Marketing Excellence Awards, SM Supermalls’ winning campaigns celebrate local culture, deepen consum...

SM Cares mounted the Better Days mental health caravan for the youth to create safe, welcoming spaces for young people to speak openly about their experiences and receive practical guides to care for their mental health. The multi-mall initiative was hosted in partnership with Mental Health Youth Hub PH, I AM MAD (Making A Difference), the National Youth Commission, and Global Peace Foundation Philippines. SM Cares’ multi-mall mental health caravan created safe spaces for young people to share, connect, and build resilience MANILA, Philippines. When it comes to mental health, room must be made for young people to be heard and reassure them that their voice has value, their lives are precious. Spaces where they feel safe to speak their mind and seek help matters now more than ever. In line with its advocacy of empowering the next generation of Filipinos and strengthening communities by providing enriching experiences for the youth, SM Cares mounted Better Days: A Youth Mental Health C...

POST COPY: In partnership with the Commission on Higher Education (CHED), SM Cares hosts The Blackout Zone—the country’s only immersive exhibit that aims to empower the agency of Filipinos to care and practice empathy for their brothers and sisters with sight disabilities. Attendees this year breached 1,000 participants.    The Blackout Zone: SM Cares, CHED Turn Experience Into Understanding QUEZON CITY, Philippines— SM Cares, in partnership with the Commission on Higher Education (CHED), brought The Blackout Zone to the CHED Central Office Auditorium at the Higher Education Development Center Building in Diliman, Quezon City from July 21 to 22, 2026. Developed through SM’s Mall for All drive on inclusivity, the immersive exhibit invited students, educators, and members of the academic community to experience life without sight in a controlled and safe environment. Participants were guided through everyday activities designed to encourage them to look beyond limitations ...

— Burger King has been known for one unmistakable thing: its signature smoky, flame-grilled burgers. It’s the taste that has made the Whopper® iconic and set Burger King apart. Now, that same bold flavor is making its way to one of Filipinos’ favorite food categories with the nationwide launch of BK Krispper™, Burger King’s first fried chicken complimented with its signature smoky taste. Burger King's newest fried chicken brings together the qualities Filipino consumers love most: crispy skin and juicy, tender meat. According to Unilever Food Solutions' 2022 consumer insights, these remain key attributes that Filipino diners look for in fried chicken. BK Krispper™ delivers both while introducing a signature smoky taste inspired by Burger King's flame-grilled character, giving guests a new way to enjoy a familiar favorite. Burger King has produced a fried chicken that adheres to the brand's core values. In a category where many options taste "usually good," t...

Discover women-led Filipino brands through WomenBizPH Every successful business begins with someone brave enough to take the first step. For countless women entrepreneurs, that journey starts with a simple idea, nurtured by passion, strengthened by resilience, and driven by the dream of creating a better future for their families and communities.  Yet while many have built remarkable products and businesses, one challenge remains constant—finding opportunities to be discovered. Women-led enterprises proudly showcased their local products at the Women Strong Trade Fair held at the Fashion Hall of SM Megamall last year.  Recognizing the vital role women play in driving entrepreneurship and local economic growth, SM Supermalls , through SM for MSMEs , continues to strengthen its support for women-led enterprises through its partnership with WomenBizPH . This August, the Women Strong Network Hybrid Trade Fairs will bring together inspiring women entrepreneurs at SM Megamall and ...