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Showing posts from 2025

HONOR Philippines' TikTok Shop Breakthrough Revolutionizes the Digital Retail Experience

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HONOR Philippines is proving that tech innovation goes beyond devices; it extends to how brands connect with consumers. Through a bold and data-driven approach to e-commerce, the leading global provider of smart devices has emerged as a standout performer on TikTok Shop, leveraging the platformā€™s full ecosystem to drive visibility, engagement, and sales. In the fourth quarter of 2024, HONOR recorded a 1.7x performance increase compared to Q1 to Q3, securing its place among TikTok Shopā€™s Top 20 brands in the Phones & Tablets category and ranking #13 overall. The brandā€™s success is rooted in a strategic fusion of product innovation, content creation, and precision advertising, all guided by TikTok Shopā€™s ACE Indicator System, which focuses on Assortment, Content, and Empowerment to measure and optimize seller performance. By implementing targeted product drops, viral content strategies, and high-impact ad placements, HONOR achieved a 174% growth in gross merchandise value (GMV) in Q...

SPOONFULS OF LOVE AT SM FOODCOURT FOR MONTH OF HEARTS

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Some love stories begin with a grand gesture, others with a whispered yes. But for Taho Story, love is best sharedā€”one creamy, velvety cup at a time. Taho Story, which is currently operating in the Food Court of SM City Grand Central, reinvents the beloved Filipino childhood dish with flavors that appeal to all types of love. Every spoonful serves as a reminder that love, like taho, comes in a variety of flavors, whether you're enjoying the richness of Oreo-holic, the fruity delight of Mango Graham, or the soothing warmth of Ube de Leche.   More than just a sweet treat, Taho Story brings tradition and innovation together, offering both the nostalgic joy of classic taho and exciting new ways to enjoy itā€”hot, chilled, or topped with ice cream. And just like the best relationships, each cup is simple, comforting, and made with love. And because love is best celebrated over great food, diners at SM Foodcourt in SM City Grand Central and SM City Valenzuela can make their foodie dates ev...

Filipino Empowernment: Home Credit PH Recognized for Excellence at 60th Anvil Awards

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Award-Winning Press Event highlights leading consumer finance companyā€™s strong start to its new decade of operations Home Credit Philippines (HCPH), the countryā€™s leading consumer finance company, clinched silver at the 60th Anvil Awards this year under the Public Relations Tools Category (Special Events) for its press event, "Unlocking a New Decade of Credit Opportunities for Filipinos. This honor demonstrates Home Credit's steadfast dedication to providing creative financial solutions that strengthen Filipino families. The award-winning event, which took place on May 13, 2024, signaled the start of a thrilling new chapter for Home Credit as it began a fresh ten years of operations in the Philippines. The award-winning press event successfully gathered over 100 journalists and bloggers, resulting in extensive media coverage across print, online, and broadcast platforms. These efforts amplified Home Creditā€™s message of making essential commodities and high-ticket items more ac...

SM Foundation opens College Scholarship Application for year 2025.

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SM Foundation College Scholarship Program opens SM Foundation, the social good arm of the SM Group, has opened its college scholarship program, with applications running from February 1 to March 31, 2025. The initiative aims to provide comprehensive educational support to qualified senior high school graduates nationwide. Full tuition reimbursement, monthly stipends, and paid work possibilities within the SM Group during breaks between semesters are all included in the scholarship package. Public school graduates and qualified private school students who have completed Grade 10 at public schools and are DepEd voucher users may apply to the foundation for the 2024ā€“2025 academic year. The said program has produced more than 4,000 graduates since its inception in 1993, focusing on key academic disciplines, including Computer Science, Engineering, Business, Accounting, and Education at partner colleges and universities across the Philippines. The foundation's college scholarship incorp...

Own Year 2025 with Zero Excuses and Win Great Prizes from Coke Zero!

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 Coca-Cola Philippinesā€™ #CokeZeroExcuses2025 Promo is encouraging everyone to own their goals for the new year. With Zero Excuses, take control of your 2025 financial, travel, and self-care objectives! With the #CokeZeroExcuses2025 Promo, Coca-Cola Philippines is here to help you get started on the path to success. Simply participating in the promotion gives you the chance to win PHP 100,000 in GCash Credits, a trip to Boracay, a one-year gym membership, and many other fantastic prizes! Whether itā€™s setting new goals or reigniting old ones, Coke Zero is your partner in turning aspirations into achievements. And what better way to own your new year than with a promo where you can win amazing prizes! Joining the #CokeZeroExcuses2025 Promo is as easy as enjoying the great taste of Coke Zero. Just have a valid Instagram account to join the promo and make a public post. The promo runs from January 12, 2025 to March 8, 2025. Own the New Year with Exciting Prizes to be Won! Winners of the...

Experience Royalty: Warabimochi Kamakura is now Open at SM Megamall.

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The wait is ended! The well-known Japanese dessert company Warabimochi Kamakura has formally launched inside SM Megamall's Mega Fashion Hall on Level 3. The newest addition to SM Supermalls' status as the #HomeOfFirsts, this viral sensation is well-known for its melt-in-your-mouth charm and offers Filipino foodies first-to-market brands and top-notch culinary experiences. A Taste Fit for Royalty Once a delicacy reserved for Japanese royalty, warabimochi has been reimagined by Warabimochi Kamakura into a global phenomenon. Crafted with a secret recipe and premium ingredients, their signature warabimochi boasts a delicate, jelly-like texture that dissolves blissfully in your mouth. Available in Kinako (roasted soybean flour) and Matcha, each serving is paired with a luscious Kuromitsu syrup that elevates the flavor. But the experience doesnā€™t end thereā€”Warabimochi Kamakura is also famous for its warabimochi drinks, a modern twist on the classic dessert. These refreshing beverages...

Lusso by Margarita ForƩs Arrives at SM Podium for new and sophisticated dining experience.

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SM Podium elevates its sophisticated dining experience with the launch of Lusso by Margarita ForĆ©sā€”the first Margarita Signature restaurant, established by the celebrated chef and restaurateur Margarita ForĆ©s, to become part of SMā€™s prestigious portfolio. Whether it's a romantic meal, a holiday get-together, or a peaceful indulgence with loved ones, Lusso provides the ideal backdrop for celebrating life's important moments over the festive season Renowned for her world-class culinary artistry, recognized as Asiaā€™s Best Female Chef in 2016 by Asiaā€™s 50 Best Restaurants, ForĆ©s brings her signature touch of elegance and exceptional flavors to this exciting new addition. Lusso promises an extraordinary culinary journey that combines the finest ingredients, impeccable presentation, and flavors that linger long after the last bite. Known for her innovative approach to Italian cuisine and her dedication to celebrating Filipino flavors on the global stage, ForĆ©s brings unparalleled exp...

SM Mall of Asia Complex: A benchmark in disaster resilience and innovation.

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The SM Mall of Asia (MOA) Complex, a 67-hectare landmark along Manila Bay, showcases SM Prime Holdingsā€™ commitment to leveraging technology and innovation for disaster resilience and community protection for all its projects. Initially conceived as a pioneering mixed-use development on reclaimed land spearheaded by the Philippine government, it has evolved into a benchmark of safety and stability, fulfilling the vision of founder Henry Sy, Sr., who aspired to create ā€œa destination that brings joy and opportunities to millions.ā€ Hans Sy, the chairman of the SM Prime Executive Committee and co-chair of ARISE Philippines under the United Nations Office of Disaster Risk Resilience (UNDRR), builds on his father's vision by stressing the significance of developing resilient, sustainable spaces that put community well-being and safety first. "We believe that safety is the cornerstone of thriving communities," Mr. Sy states. In affirmation of this belief, he stands as the first F...

Viyline MSME Caravan kicks off at SM Supermalls to empower local entrepreneurs.

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Get ready for a game-changing collaboration as Viyline Media Group, led by vlogger power couple Viy Cortez and Cong TV, joins forces with SM Supermalls to empower local entrepreneurs through the Viyline MSME Caravan. (L-R): SM Supermalls Executive Vice President for Marketing Jonjon San Agustin and Viyline Media Group Chief Executive Officer (CEO) and content creator Viy Cortez-Velasquez launch the Viyline MSME Caravan across SM malls, merging social media content creation with entrepreneurship. Launching on January 22-29, 2025, at SM City Bataan, this year-round initiative will showcase products and services from micro, small, and medium enterprises (MSMEs) while leveraging the massive influence of top Filipino vloggers to amplify their visibility. (L-R): Viyline Media Group Marketing and Advertising Manager Karol Louie Manalac, Viyline Media Group General Manager Rolando Cortez, Viyline Media Group Chief Executive Officer (CEO)  and content creator Viy Cortez-Velasquez, and SM Su...

Carats, This Oneā€™s for You: Get SEVENTEENā€™s Artist-Made Collection is now available at SM Mall of Asia.

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Carats, get ready to level up your SEVENTEEN collection! This January, the highly anticipated Artist-Made Collection pop- up store has arrived at SM Mall of Asia, the first-of-its-kind concept in the Philippines. Exclusive to MOA! Featuring exclusive items created by none other than sebongs themselves, this is a rare opportunity to own a piece of SEVENTEENā€™s creativity and artistry, straight from the hearts of the members. Are you obsessed with SEVENTEEN? Bring something from SEVENTEEN home to add to the excitement around the show. The pop-up shop is situated on the third floor of the North Main Mall at SM Mall of Asia and will be open from January 15 to February 26, 2025. Fans are welcome to come every day between 10 a.m. and 10:00 p.m. to view and buy the one-of-a-kind, member-designed items that comprise the Artist-Made Collection. What makes the Artist-Made Collection so special? Itā€™s more than just merchandiseā€“each product is handpicked and designed by SEVENTEEN themselves, infuse...

Home Credit Philippines uses Takbo Theme #ParaSaLife to encourage a better way of living.

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Countryā€™s leading consumer finance company encourages Filipinos to start the year with good health and wellness to live more rewarding lives HCPH champions overall wellness with the upcoming Takbo #ParaSaLife fun run happening on Feb 16. HCPH hosts regular community runs in Bonifacio Global City, to gear up for this event, encouraging everyone to join in the fun and fitness. Taguig City, Philippinesā€”Home Credit Philippines (HCPH), the countryā€™s leading consumer finance company, is taking a significant stride toward promoting wellness and community engagement with its first-ever fun run, Takbo #ParaSaLife. Set to happen on Feb 16 at Parqal in Aseana City, this event invites Filipinos to kickstart the year on a healthy and active note. Organized in partnership with WeKenRun, a local running group established by well-known marathon coach Ken Mendiola, Takbo #ParaSaLife caters to all levels of runners with race categories of 1K, 3K, 5K, and 10K. With this initiative, HCPH strengthens i...

Coke Zero Ambassadors Catriona Gray and David Guison, Host Baileys Acot, and the Coca-Cola Philippines Team at the #CokeZeroExcuses2025 BGC event happened last January 18, 2025.

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  #CokeZeroExcuses2025 BGC event last January 18, 2025. Last January 18, Saturday, Catriona Gray shared inspiring tips on how she is owning her self-care goals for 2025. ā€œSometimes the new year can be a bit overwhelming at first when setting new goals and resolutions, so thatā€™s where self-care comes into the picture. Me, I love my alone time and doing things with the people that I love. When I feel a little burned out, I fill my cup by doing the things that I love. That can be a bit of painting, reading, spending time with my loved ones, and now, Iā€™m attempting to do pickleball,ā€ Catriona says. Travel objectives rank higher on most people's yearly resolutions than self-care. David Guison, a social media star, wants to take more trips this year since they motivate him to produce more content. David offers helpful advice on taking responsibility for one's goals for the coming year, saying, "Write your goals in a planner or even just your notes app to manifest them as early a...

The screening of "Firefly" Movie shines a light on inclusion with sensory friendly crowd.

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"Lights Up, Sounds Down" offers inclusive movie experience for autism community In celebration of National Autism Consciousness Week, SM Cares, SM Cinema, Autism Society Philippines (ASP), and GMA Pictures partnered to host a successful sensory-friendly screening of the award-winning film "Firefly" on January 17, 2025. Over 2,000 participants across 10 SM malls, including children on the autism spectrum and their families, enjoyed a heartwarming and inclusive movie experience. "Tuwing pumapasok kami sa mga SM malls, damang-dama namin acceptance, accomodation, and appreciation. It is the norm here," said Autism Society Philippines (ASP) Chair Emerita Dang Uy Koe. A child on the autism spectrum shares a smile with their loved one during the sensory-friendly screening of "Firefly" at SM Southmall. SM Cares, SM Cinema, Autism Society Philippines, and GMA Pictures join forces to bring a sensory-friendly screening of "Firefly" to children on ...

Yes, You Can Still Win a ROLEX Watch! Pre-order HONOR X9c 5G NOW for only Php 16,999

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  Itā€™s not too late! A ROLEX watch is still up for grabs until January 24!   HONOR Philippines PR Manager Pao Oga, Digital Marketing Manager and Content Head Eason De Guzman, Vice President Stephen Cheng, Country Manager Sean Yuan, GTM Director Steven Yan, Brand Marketing Manager Joepy Libo-on, and National Training Head Jaynard Lamarca with Gentry Timepieces Owner and Co-founder Hayb Anzures   HONOR Philippines, a leading smart device provider, has just released the HONOR X9c 5G at an appealing price of Php 16,999, along with an equally irresistible pre-order promotion of a FREE ROLEX DATEJUST Watch when you obtain your own HONOR X9c 5G between January 10 and 24, 2025. For only Php 16,999, the latest HONOR X9c 5G has set a benchmark with its All-Angle Triple Defense, making it the toughest phone of 2025. "HONOR consistently leads the way in developing innovative technologies that address user challenges. The latest HONOR X9c 5G features the next generation of the HON...