Downy Event: Experience and Spread 100 Hugs with Ms.Universe Pia Wurtzbach.
Downy Parfum shares the benefits of having four Hugs in a day. Thru, Downy's Hug Ambassadress, our Miss Universe 2015, Pia Wurtzbach, lets discover four inspiring huggable stories that melts your heart this yuletide season. Hugging an individual brings an incredible power to make us feel warm and special. Renowned family therapist Virginia Satir famously stated, "We need 4 hugs a day for survival. We need 8 hugs a day for maintenance. We need 12 hugs a day for growth." A study from Pennsylvania State University showed increased happiness among students who were asked to give or receive genuine, warm hugs at least five times a day over the course of four weeks. Similarly, a study from Carnegie Mellon University showed that adults who hugged more often were less likely to come down with a cold. To let people discover the undeniable power of hugs, Downy, the leading global fabric softener launched their #Spread100Hugs campaign with Miss Universe 2015