SM MALLS BRINGS CHRISTMAS CHEER WITH UNIQUE SANTA-THEMED LAUNCHES
SM Malls in Grand Central, Valenzuela, and Sangandaan delighted shoppers with their recent Christmas centerpiece launches, each themed around an unforgettable Santa Claus experience. From a rockstar Santa in SM City Grand Central to a melodic Santa chorus in SM City Valenzuela and a heartwarming Christmas wish scene in SM Center Sangandaan, each mall unveiled its own unique theme, drawing in families, friends, and shoppers alike. Kicking off the festivities, the “Rockin’ Christmas” at SM City Grand Central took center stage, featuring a towering 20-foot Santa Claus rocking an electric guitar. The display, which includes a 10-meter setup surrounded by brightly lit Christmas trees and towering speakers, creates a visual of Santa as a rock legend in his own right. Santa's transformation into a rock legend symbolizes the joy and creativity of the holiday season," remarked Mall Manager Engr. Christian Bryan Umali. Striking chords of excitement and creativity, the display not on