San Miguel Food Celebration with Home Foodie Madalicious Festivity,

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San Miguel Foods officially welcomed the holiday season on October 29, 2024, with the highly anticipated Home Foodie Madalicious Christmas Kickoff. Held at the San Miguel Foods Culinary Center in Pasig City, this exclusive gathering was a vibrant celebration of food, creativity, and the festive spirit. Bringing together over 40 influencers and digital creators, the event combined culinary inspiration, interactive activities, and social media engagement to reinforce Home Foodie’s position as a go-to recipe hub for simple yet delicious meals.

A Holiday Wonderland

The Culinary Center was transformed into a picturesque holiday wonderland. Every corner radiated warmth and joy, from the festive décor to the curated program designed to showcase the best of San Miguel Foods' iconic brands. Over the course of three hours, attendees immersed themselves in the magic of the season while participating in activities that fostered creativity and camaraderie.


Event Highlights

1. Interactive Games and Challenges

The kickoff featured engaging games that encouraged collaboration and fun. One standout was 4Pics & Words, which tested guests’ familiarity with San Miguel Foods products. Another highlight was the Home Foodie Passport activity, where influencers completed tasks such as sharing posts on their social media platforms and urging followers to download the new Home Foodie e-cookbook.


These activities elevated the online presence of Home Foodie and gave participants opportunities to win premium prizes. Among the coveted rewards were a smart digital oven, a digital slow cooker, a deep fryer, a griddle pan, and high-quality Masflex cookware.


2. Launch of the Home Foodie Madalicious Celebrations E-Cookbook

The event officially introduced the Flavors for the Holidays e-cookbook, a collection of 17 recipes perfect for the festive season. The cookbook features easy-to-prepare appetizers, main dishes, and desserts—all crafted with beloved San Miguel Foods products.


Guests enjoyed a preview of the cookbook’s delectable offerings, sampling dishes that included savory Purefoods Fiesta Ham recipes and rich Magnolia Chicken Timplados creations. The cookbook aims to simplify holiday cooking while ensuring every meal is delicious and memorable.


3. Cooking Demo by Happy Ongpauco-Tiu

Adding a personal and professional touch to the event was renowned restaurateur Happy Ongpauco-Tiu, who conducted a live cooking demonstration. Her presentation included innovative tips to elevate traditional holiday meals.


One highlight of her demo was the preparation of Pandesal Ensaymada with Christmas Ham—a fusion of sweet, cheesy pandesal and savory Purefoods ham. This unique twist on a Filipino classic delighted attendees and perfectly captured the festive spirit.


4. Culmination of the Home Foodie Madalicious Cookoff Influencer Edition

The event also recognized the winners of the Home Foodie Madalicious Cookoff, an influencer-focused cooking challenge held earlier in October. Participants had one hour to create dishes using mystery ingredients from San Miguel Foods.


This competition showcased culinary creativity, with entrants using state-of-the-art equipment sponsored by Reyna Gas and Masflex Cookware.


The winners were:


Grand Prize: Roanne Tadina for her Lime Oriental Wings featuring Magnolia Chicken Timplados Oriental Wings, earning her a 20-liter microwave oven.


1st Place: Charisse Espinosa for her Beef Tapa Shepherd’s Pie using Purefoods Beef Tapa, rewarded with a 6-liter digital air fryer.


2nd Place: Karina Ramos for her Ginataang Manok Inasal using Magnolia Chicken Timplados Inasal, winning an electric hotpot barbecue griller.

Non-winning participants were also acknowledged, receiving elegant Masflex dinnerware sets as a token of appreciation.

Special Guests and Recognition

The awards ceremony was graced by notable personalities, including Llena Tan Arcenas, San Miguel Foods Culinary Services Manager, and Leah Golez, AVP Sales & Marketing Manager. Joining them were celebrity chef Gene Gonzalez and executives from Masflex, adding prestige to the occasion.

Their presence underscored the event’s significance in celebrating culinary talent and innovation.


Building a Community Through #Madalicious Meals

The Home Foodie Madalicious Christmas Kickoff went beyond being just an event; it was a testament to San Miguel Foods' commitment to fostering a community of food enthusiasts. By creating opportunities for influencers to connect, share, and inspire, the event highlighted the ease and joy of preparing #Madalicious meals.


Join the Home Foodie Community

The celebration doesn’t end here. San Miguel Foods invites everyone to continue the holiday festivities by exploring more recipes, tips, and inspiration through the Home Foodie platforms. Follow them on Facebook, TikTok, YouTube, Instagram, or visit the official Home Foodie website for more #Madalicious holiday ideas.

This event is a reminder that the best holiday traditions begin with food, love, and the shared joy of cooking. Whether you're a seasoned chef or a home cook, San Miguel Foods ensures your holidays will be as delicious as they are memorable.

Happy Madalicious Holidays


AKA: Natalie R. Tugade, Author of Seraphimsnotes Blog. Started her blogging career on 2015. She's a Lifestyle and Travel Blogger and a Health and Wellness Advocate from the Philippines. A food enthusiasts and a thallasophile. She inspires others to have a healthy lifestyle to attain optimal health, while enjoying the best things in life.

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