Tanduay: Reshaping the Future of Future of the Bartending and Hospitality Industries Through Its Rum Masterclass
Tanduay has long been known for its rich heritage and its place in the country’s drinking culture. Since the 1800s, it has produced bottle after bottle of rum that has become part of both big and small celebrations. Beyond the product, however, the brand has also been investing in something that is just as important. “Tanduay is very active in building appreciation for rum through grassroots engagement and education. It is our way of investing into the future, as students and young professionals are the next generation that will be shaping not just the rum industry, but the bartending, hospitality, and tourism industries as well,” said Gem Leonard Boy, Tanduay Brand Manager. One of Tanduay’s efforts in rum education is the Tanduay Rum Masterclass. “The Tanduay Rum Masterclass was developed to introduce and deepen students’ appreciation and excitement in the bar and beverage industry and understanding of rum, not simply as a beverage that is part of the subject but as a product sh...