SM Prime making a preparedness plan for a resilient future
The effects of the 7.7 magnitude earthquakes in Myanmar and the aftershocks in Thailand continue to be seen months after the events. The ultimate question is asked: Are we prepared for “The Big One”? As one of the most vulnerable countries to disaster and climate risk, SM Prime Holdings, Inc. (SM Prime), the leading integrated property developer in Southeast Asia, continues to reinforce its commitment to disaster resiliency and heightened climate action. The role of education To increase the capacity of readiness within the institution and its communities, SM Prime continues to advocate for emergency preparedness and the general public’s continued education. The annual Emergency Preparedness Forum, organized by SM Cares, the foundation arm of SM Prime, teaches mall patrons about emergency protocols, emphasizing the importance of maintaining composure to lessen panic and anxiety, basic first aid, life-saving skills, and preparing senior citizens and people with disabilities (...