Enjoy Allegro Coffee at home during this pandemic crisis.
Allegro brew at home during this Pandemic crisis! Enjoy bonding moments with loved-ones.
Allegro Beverage Corporation (ABC) is the exclusive distributor of the finest espresso machines, brewers, coffee beans, syrups, sauces, and teas from around the world. Our customers are hotels, casinos, chain accounts, restaurants, cafes, and offices.
For the past 20 years, Allegro is known for touching base with the B2B market, as time progressed, we aimed to expand our reach and capture the B2C market (the home brewers) as well to cover a larger market share.
Amidst this pandemic situation, we decided to re-launch our Social Media sites, Facebook, and Instagram. Sharing our Customers our top three goals - to reach the consumers and introduce our products and equipment to household home brewers, everyone can enjoy high graded coffee beans at reasonable prices, and brand awareness.
During the webinar event of Allegro last September 2, 2020, wherein Mr. Leo De Leon, President and Founder of Allegro Beverage Corp. talks about promoting and growing business thru various social media platforms.
He compared the difference of food industry during pandemic and non-pandemic days like for example in food menu, before you can order in full, now, menus are limited because some people prefer drive-thru / take-out rather than dine-in. And, in payments, its already contactless to avoid spreading the virus using cash transactions. Also, food costs is 30 - 35% while, today its 40 - 45% much higher. While, restrictions in restaurants are limited by No Smoking. Nowadays, social distancing is implemented, face shield and face mask is a must and health clearance is very important.
Also, he mentioned the traditional vs digital marketing, in traditional, it targets globally while, in digital there is specific clients and communication is fast and immediate.
But, my takeaways with Mr. De Leon is the 4 P's of Marketing such as: Product, Place, Promotion and Price. Those are the keywords that helps you in boosting your businesses online.
For marketing goals, you need to promote your business, reach new customers, increase transaction sales and create repeat business.
On the other hand, Ms. Christine Joyce Tisoy, Marketing Specialists of Allegro Beverage tackled about getting your business thru the used of social media platforms. It generates great opportunities that let you interact and share content online.
Learn some goals and objectives of social media. Read this👇:
Here are some tips on how to start using social media platforms in your business.
Also, take note of the advantages and disadvantages:
Furthermore, for the last topic of the Webinar Mr. Alexander De Leon, Marketing Head and IG specialists, guest speaker discussed the most used social media platform in the world called "Facebook". He told us how useful to create a Facebook Page for a business content and it should have an active Facebook messenger who handles for inquiries and orders.
Also, have a habit to click insights to view page views, page likes etc. to monitor your Facebook Page coz it gives you great feedback on how your business is doing online.
Moving forward, as we aim to have our brand be recognized with boundless limits, we made Allegro available and make it connected to reach the multitude of people across various social media platforms; make them feel Allegro’s presence, and the need to avail of our products would be as easy as tapping a button on your Facebook or Instagram account.
However, Coffee is life to others, some can't live without drinking coffee once or thrice a day. It brings them extra energy and enthusiasts in every day battles in life. So, follow and like Allegro, and love the taste of their coffee beans and other products.
Thank you for reading my helpful tips during our Webinar on Allegro Beverages on Promoting and Growing Business thru Social Media.
Thank you Mr. Leo De Leon for a wonderful discussion. To all speakers, Ms. Christine Joyce Tisoy, Mr. Alexander De Leon and our Host, Ms. Vina Vidal Vicente. I've learned a lot. Thank you so much. Also, thanks and grateful for LNA Management Corp. for the invitation and Ms. Leomy, my fellow blogger friend for letting me, be part of this knowledgeable webinar.
Stay home. Stay Safe. Stay caffeinated!
We heal as one.. #LetsFightCovid19
#BloggersPhilippines
Lovelots, #Seraphimsnotes
Comments
Post a Comment