At the HONOR SEA & Middle East Summit, the Philippines sets a global benchmark and commemorates three years of phenomenal growth.

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From local triumph to global inspiration. The global leading technology brand, recognized for its remarkable performance, held its event last August 10-12 at the Marriott Grand Ballroom in Pasay City.

HONOR Global Execs reunite. (L-R) Mr. Stephen Cheng, Vice President, HONOR Philippines; Mr. Wang Ban, President of Sales, Marketing, and Service Department; and Mr. George Zheng, CEO, Southeast Asia Business Department.

Manila, Philippines, August 13, 2025 – In just three short years, HONOR Philippines has gone from market re-entry to becoming one of the most recognized, fastest-growing and thriving technology brand in the entire HONOR global network. This success story took center stage at the HONOR SEA & Middle East Summit, where leaders from 35 countries gathered to exchange strategies, celebrate milestones, and learn from each other’s journeys.

HONOR Philippines showcased its incredible development since August 2022 at the conference, outlining the strategy that has allowed it to grow so quickly: planned product launches, solid partnerships, and a thorough understanding of Filipino consumers. In addition, the team participated in an engaging Q&A session where they shared their own tactics for navigating the very competitive smartphone market and learned a lot from other nations.

From day one, our mission has been clear: to bring the best technology and experiences to the Filipino people,” said Stephen Cheng, Vice President of HONOR Philippines. “Being recognized on a global stage and sharing our story with over 35 countries is a proud moment for us. It validates our hard work and fuels our drive to keep pushing boundaries—not just to lead locally, but to inspire globally.”

Mr. Stephen Bryan Cheng, Vice President of HONOR Philippines,
 presented the growth and big milestones of the HONOR Philippines in front of the
 35 markets from Southeast Asia and Middle East.
HONOR Philippines’ 3-Year Key Milestones: 40+ devices launched
 to meet diverse consumer needs across price segments.

No. 1 Hero Product ranking for three consecutive years
Consistent 100%+ year-on-year sales growth, with record-breakers like HONOR X9b, HONOR X9c, and HONOR 400.
Multiple sold-out launches, including HONOR 400 selling out in just 3 days
Grew 2,500+ Retail Stores with 2,000+ Regional Sales Advisor

A Local Success Story with Global Impact

HONOR Philippines’ trajectory has become a blueprint for success within the HONOR global network. Its story proves that with the right combination of innovation, customer connection, and strategic execution, a brand can rise to the top—even in a highly competitive market.
With this recognition, HONOR Philippines is poised to further expand its influence, delivering world-class technology to Filipino consumers while contributing to HONOR’s mission of becoming a global leader in smart devices.


For more information and exciting announcements, you may visit HONOR’s website
www.hihonor.com or social media platforms:
(Facebook.com/HonorPhilippines), Instagram
(Instagram.com/honorph/) and TikTok
Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to
AKA: Natalie R. Tugade, Author of Seraphimsnotes Blog. Started her blogging career on 2015. She's a Lifestyle and Travel Blogger and a Health and Wellness Advocate from the Philippines. A food enthusiasts and a thallasophile. She inspires others to have a healthy lifestyle to attain optimal health, while enjoying the best things in life.

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