SM Prime’s Green Movement: maximizes and demonstrate scalable sustainability through SM Supermalls

 

Since its launch the SM Green Movement has demonstrated the power of strategic, collective action in effectively tackling environmental challenges to achieve one goal--the protection and preservation of the planet's resources for present and future generations. 

Even before the industry mandate on sustainability, SM Prime Holdings Inc. (SM Prime) recognized that meaningful sustainability can only be achieved through long-term, consistent, community driven efforts. This understanding guided the development of programs designed to evolve alongside stakeholder priorities and shareholder responsibilities. 

Leveraging on the scale and reach of its nationwide network of supermalls, SM Prime embedded sustainability efforts within malls operations, actively engaging customers, tenants and communities in its environmental journey. 

This "micro to macro" approach strengthened the SM Green Movement unifying efforts under a practical and scalable framework built on three core pillars of environmental action: waste management, water stewardship, energy efficiency and renewable energy.  

“What began as simple actions—reducing waste, conserving water, and adopting cleaner energy—has grown into an interconnected ecosystem involving partners, tenants, employees, and millions of mallgoers nationwide,” said Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing. “By turning everyday habits into systemic results, the SM Green Movement extends beyond corporate spaces and into the heart of Filipino communities.”

 

Focusing on three core pillars: Water, Waste, and Energy

At the core of the waste pillar, SM works closely with recycling partners and SM GUUN — the circularity platform of the SM Green Movement — to divert paper, plastics, multi-layer packaging, compostables, and other materials away from landfills and back into productive use.

Long-term water management plans and conservation techniques that support a future that is water-resilient serve as the foundation for SM Prime's water stewardship. With early sewage treatment facilities and low-flow fixtures that decreased usage across properties, SM Supermalls led the way in water recycling in retail settings.

Another essential component of the SM Green Movement is energy management, which combines renewable energy and efficiency to lessen environmental effect while improving SM properties' dependability and comfort. A clear example of how clean energy promotes both climate action and regular mall experiences, the 100MWp festivities in SM City North Edsa mark a significant milestone in the program's growth of solar generation capacity across malls worldwide. 

Shared Responsibility, Lasting Impact 

What unites these three pillars is the belief that sustainability thrives when communities are invited into the conversation and, when scaled collectively, can reshape systems. For SM Prime, sustainability is not just a corporate mandate but a shared journey that requires awareness, participation, and collective action.  

With measurable progress, growing partnerships, and visible results across waste, water, and energy portfolios, the SM Green Movement is laying the foundation for lasting change, one where sustainability becomes part of everyday life for Filipinos and communities across the archipelago. 

“The SM Green Movement reflects our vision to scale simple, everyday acts into systemic impact,” said San Agustin. “By advancing energy, water, and waste initiatives together in our malls, we safeguard communities and build a more sustainable future.” 

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About SM Green Movement 

Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.