Abbott’s Growth Watch Empowering Parents to Beat Childhood Stunting process

-


• Childhood stunting is a health issue in the Philippines, and 2 in 3 moms are unaware of the long-term effects of stunting on childhood growth

• The Growth Watch initiative aims to accelerate efforts to help parents identify children’s

growth issues early, seek treatment and prevent malnutrition

• Abbott is banding with communities to raise awareness, and offer online tools, educational resources, nutrition assessment and counselling to promote childhood growth


Global statistics show childhood malnutrition is still a persistent health burden, including in the Philippines.1 According to the Department of Health, 1 in 4 children aged five and below are short for their age or stunted. 2 Abbott is increasing awareness and working together with mom celebrities and communities to tackle stunting among children in the Philippines.


Abbott’s Growth Watch initiative shines a light on childhood stunting, a form of malnutrition. It aims to empower parents to screen for and recognize stunting in their children so that they can improve their children’s nutrition, if needed.


Stunting can challenge a child’s development, impact their overall health and limit their future potential. Children affected by stunting can be at risk of significant immune deficiencies, compromised cognitive function, behavioral problems, diminished bone health, and decreased muscle mass.3 , 4 ,5 , 6 The Philippine Plan of Action for Nutrition 2023-2028 identified poor feeding practices and low nutrition literacy among the causes of malnutrition in the country.7 Additionally, 2 in 3 Filipino moms don’t recognize stunting as an important child development issue.8


"There is a clear need to educate parents on the prevalence and impact of childhood stunting on growth and development," explains Dr. Jose Dimaano Jr., nutrition medical affairs director for Abbott in Pacific Asia. "Early identification of growth issues and quick intervention for children found to be at risk of nutrition deficiency can have a profound impact on the fight against stunting. This is why Abbott is taking a multidisciplinary approach in supporting parents by working with communities and healthcare practitioners to provide tools and information to spot the signs of malnutrition and take action."


In collaborating with celebrity moms Chesca Kramer, Nadine Samonte, Divine Lee, Nina Corpuz, influencers and online mom communities, Abbott intends to increase awareness of stunting and support parents with tools and educational resources that can help children reach their full growth potential.


''Since its inception in 2021, Growth Watch has educated and reached more than 161,000 families, and the goal is to double the reach by the end of next year,'' said Angelico Escobar, general manager of Abbott’s nutrition business in the Philippines. ''Abbott is driven by our mission to help children have a healthy start and reach their optimal growth. We know that malnutrition is complex and affects children’s growth across all socioeconomic classes. The work of Growth Watch is one of Abbott’s efforts to fight global malnutrition and to help children achieve their growth potential through measurement and proper nutrition.''


In 2021, Abbott launched the Abbott Center for Malnutrition Solutions, an initiative to reduce malnutrition. The center, a collaboration between Abbott and external experts and partners, is focused on the identification, treatment and prevention of malnutrition for the most vulnerable populations in the world including children, aging adults and under-resourced populations. The Growth Watch initiative also contributes toward Abbott's 2030 Sustainability Plan goal to transform care for malnutrition, chronic and infectious diseases.


As part of the Growth Watch initiative, parents and guardians are invited to join mom communities to establish the habit of measuring their children’s height, and provide proper nutrition to safeguard the growth, well-being and development of children across the country. Tools and resources available include:


● PediaSure Plus Growth Calculator

● PediaSure Plus Height Chart

● Free growth assessment and nutrition counseling


Nutrition plays a crucial role in addressing malnutrition and stunting challenges. Addressing undernutrition early can help mitigate growth issues and ensure children reach their full developmental capacity. For children who do not get enough nutrients through food alone, nutrition supplements, such as PediaSure Plus, can help fill some of the gaps. The oral nutritional supplement, recommended by doctors, is formulated with 37 key growth nutrients including natural vitamin K2 and arginine to support 1.5 times faster growth in 8 weeks and strong bones.6


For more information on the growth tools and resources, visit https://www.family.abbott/ph-en/pediasure/tools-and-resources.html.


For free growth assessment and nutrition counseling, register online or by calling Abbott’s

Careline - Metro Manila: (02) 8995-1555 and PLDT toll free hotline: 1-800-10-995-1555.

Seraphims Notes /Feedbacks:
This is the trusted brand of our pedia patients in our hospital. It has many benefits and love their good feedback coming from their parents 

AKA: Natalie R. Tugade, Author of Seraphimsnotes Blog. Started her blogging career on 2015. She's a Lifestyle and Travel Blogger and a Health and Wellness Advocate from the Philippines. A food enthusiasts and a thallasophile. She inspires others to have a healthy lifestyle to attain optimal health, while enjoying the best things in life.

Comments

Post a Comment

POPULAR POST

Travel Blog: A Journey towards Regina Rica Shrine in Tanay Rizal!!!

-
Image
(Paglalakbay patungo kay Regina Rica sa Tanay Rizal) May isang tao sa mundo na makikilala mo at magiging gabay, meron ding iba na etetest ang iyong katapangan, kabaitan at ang iyong tiwala. May isang taong darating na magbibigay ng inspirasyon. Isang taong babaguhin ang iyong paniniwala tungkol sa totoong kahulugan ng buhay at pagmamahal. Ngunit, di lahat ng istorya ay hapi ending, sa huli matuto kang maging matibay na harapin ang bawat sikat ng liwayway na mag-isa at manalig sa poong maykapal. #HugotNo1NiSeraphim Sa mga post lang ng Facebook ng aking mga kaibigan nakikita ang malaking imahen ni Mama Mary. Simula't makita ko yun, dinasal o pinangarap ko ng makita ang mahal na ina. Imagine, sobrang ganda ng lugar at holy,makakapag nilay-nilay ka at makakatagpo ng katahimikan ng isip at puso. Di ko akalain, makakarating ako duon nung 2017, isang buwan bago ang aking kaarawan. Nagagalak ako at ako'y nakatagpo ng katahimikan sa pook ng Regina Rica Shrine. Tak
Read more

Lazada launches 11.11 with more than 1M deals!

-
Image
Top brands and amazing deals for your Christmas shopping!!! Share , Shop and Enjoy Lazada Items Online!!! Press Release: November 3, 2016, Taguig City, Philippines – The biggest online shopping event in Southeast Asia kicks off on November 11, 2016 with the participation of more than 12,500 local and international brands and 6,000 merchants. This month-long shopping event is Lazada’s fifth  Online Revolution  since its launch in 2012. This year’s theme is ‘Brands for All,’ putting customers’ favorite brands in the spotlight. Customers can expect jaw-dropping, well-curated offers, and exclusive launches of branded items. These deals come on top of the wide and growing assortment on Lazada. To date, Lazada boasts an unmatched catalog of close to 30 million products for consumers across six Southeast Asian countries. In the Philippines, the assortment grew 4x more than in 2015. Lazada will offer everything customers love – from huge discounts to flash sales and exclusi
Read more

Waves of My Life!!!

-
Image
Storm is swiftly passing in the shore. The currents has been disturbed with enormous wind. The huge waves is continuously sweeping the sand castle. As it slowly, break into tiny pieces and fastly dissolving. Replacing as bodies of water.  I love staring at the sunset. Watching the waves of waters rushing near the beach, as it melt down like ice. That creates a beautiful sound. Wherein, different shades of color are seen in the horizons before it closes another day. New sunrise will unfold. As I waited each morning. Whenever, I'm in the province, its like I'm livin' in a different world. I've felt so close to our creator. He makes me realized that each day brings a new beginnings. To love deeply, to learn from all your wrong decisions & mistakes, to  be grateful for each morning, to be thankful for every obstacles that makes who we are, so we can be more braver to face life. To take  deep breathe for a new journey ahead. To realized that each waves brings
Read more

Adelle Ashitaba Tea: A Powerful Tea that losses weights & fights high blood pressurel!!!

-
Image
I've found out this miracle tea during Urban Agricultural Bazaar in Market-Market Taguig. I was amazed with the distinctive taste of the tea and the benefits it brings. What attracts me most to try this products are the good effects that I've heard in regards to your well-being in terms of; it improves sleep better and losses weight. That's why, I decided to buy one and I'm still using it today. Also, Ashitaba plants had been a powerful tool to fight high blood pressure and it has anti-oxidant effect that increases immunity againsts viruses and bacteria.  A lot of people recognized the usefulness of this plant. You can easily pluck the leaves and chew it. Just washed the leaves in running water before taking a bite.  Also, I've met Adelle Ashitaba Sellers, they are so accomodating. They talked about some glimpse of history, Ms. Adelle's simple beginnings on why and how she built her company.  She wanted to help people who also suffers dreadful dse. s
Read more

Barbie Musical Instruments distributed by Jen1ne Distributor Inc.

-
Image
Photo Credits: Barbie Facebook Page Every little girl wish to have their own Barbie Doll & Play set. It's one of the famous toy since I was a child. Ofcourse, I have a few collections of Barbie Dolls and they look stunning, explicitly beautiful and fashionable. I love changing their clothes, from long gowns, swim wear to casual clothing. Every girl had encountered playing it,once in there life. But, nowadays, Barbie Products are still famous from clothing line and school supplies. And, I found out that there's one manufacturer who customized musical instruments wherein Barbie designs are created. It is Jen1ne Distributor Incorporated (est. 2009), one of the leading musical instrument distributors in the Philippines, and is responsible for establishing D&D Custom Guitars among others which, in only a few years’ time, has rose to become one the leading guitar brands in the Philippines. (http://billboard.ph/dd-custom-guitars-make-signature-axeslocal-guitar-heroes
Read more

Unveiling of Asia CEO 2016 Finalist at Marriott Hotel

-
Image
PH Biggest Business Awarding Body reveals its 2016 List of Finalists: Last Sept. 23, 2016 –Asia CEO Awards has released its list of finalists in four individual-level and 10 Organizational level business categories. The 2016 business awards competition will culminate in a gala on 18 October 2016 at the Marriott Grand Ballroom, Pasay City with the announcement of the 14 category winners. The event will also honor the Pioneer & Innovator in the Semiconductor Industry Dado Banatao and former Department of Foreign Affairs Secretary Albert F. del Rosario as Lifetime Contributors for the private and public sectors, respectively. The call for nominations early this year garnered the highest number of submissions in the event’s history. PWC scrutinized  the selection process on the list of finalists…See the category and final list below. Here is the full list of finalists by category: 1. Executive Leadership Team of the Year: Acquire BPO, Cognizant Technology,
Read more

Lola Deling's Atchara Traditions: The Newest Best Atchara in Town!!

-
Image
Learn the benefits of eating Atchara by Lola Deling's Tradition Atchara. An organic food that contains powerful anti-oxidant that boosts up your immune system. Usually, My Mama Violeta introduces me in eating atchara during my childhood days especially when were attending various occassions of weddings, fiesta and birthdays.  Oftentimes, I add a little atchara on my plate, when, there's liempo and letchon manok on the dish, its been my hobby to do so. To balance the oily taste from the sour flavor. That is why, when, Ms. Adae told us that Lola Deling's Tradition Atchara will be given as samples. I'm very excited to have one and try it. Indeed, Atchara has been my Mom's favorites additives especially when she cook fried tinapa, liempo or letchon manok. It balanced our tastebuds from oily & salty foods every meal.  With its healthy ingredients of papaya, onions, carrots and raisins, it neutralizes any fatty soluble build up on our gastro intesti
Read more

My Chill Top Bar Roofdeck Experience!!! (Seeing Quezon City in a different view)

-
Image
When life brings you a lot of heartaches and pain. And, you felt, you need to breathe-in and dissapear. Go to a different place you've never been. Chill and unwind. Visit a higher place, where you can find a relaxing view and drink some cold drinks. Listen with your favorite accoustic songs. Be lost for a minute and feel the rhythm of your heart. Enjoy and set your spirit free. Free from all the miseries, betrayal, disloyalty, dishonesty and lies that surrounds you.  Visiting this place, brings back good and sad memories. But, I'd rather write good stories rather than to dwell on my past memories. Let's say, this place let's you realized that honesty and friendship can break all the boundaries. Some can freed themselves from guilt but other's is still trying to cope with the lost of trust and loyalty from a friend. But, time heals all wounds. Days will pass, all scar will be healed. What makes me say, all those things. Your in a roof deck building.
Read more

Camaya Coasts: A Serene Paradise at the comfort of Nature. (Leisure Plus Investment Equals Happy Living)

-
Image
Having a peaceful vacation gives you a clear vision of what you really want in life. Spending time with a wondrous place makes your mind at ease. It gives you good insights in making a rightful decision on what path you'll be leading to. Nature is a friend of mine because it calms my nerves and gives me joy. Upon seeing God's majestic creations uplifts my soul with great happiness. That is why, I'm very glad that my good friend Bette Medina invited me for a tour at Camaya Coast. After, my Baler Trip last Nov.11-14, my next stop is at Camaya Coasts in Mariveles, Bataan last Nov.18. Indeed, I love seeing the blue skies above me. I love to hear the sounds of the splashes of waters that comforts my spirit. So, as we arrived at the port in One Esplanade Terminal MOA around 515AM with my honey JM. Bette told us that the registration starts at 530AM. So, we waited and catch up for a while.  Finally, we board the ferry going to Camaya around 630AM. And,
Read more

Nailaholics: Argan Products Sale Year 2 is back in the Metro!!!

-
Image
Nailaholics: Great Argan Sale Year 2 November 28 – December 12, 2017 Living in a tropical country with an unpredictable weather wherein, our weather swings from sunny and humid to cold and wet in minutes. Our skin experience a lot of greasy and dusty all throughout our travel from day to day. So, our skin really needs attention to maintain its smoothness. Of course, eating healthy (a lot of greens, water, and fiber), getting enough sleep and a lot of exercise help. Unfortunately, the sason to be merry, jolly, and bright is just around the corner, and it will prove nearly impossible to say no to all the revelry. So here’s a helpful tips for you. Argan Oil Benefits: *Rich blend of antioxidants, vitamin A and E, polyunsaturated fat, and essential fatty acid.  *Anti-inflammatory that boots up moisture for your skin and hair it lends itself to an inner glow—the hallmark of healthy skin.  Argan Oil is a very versatile product in addition to your beauty routine. 
Read more