Filipino Empowernment: Home Credit PH Recognized for Excellence at 60th Anvil Awards

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Award-Winning Press Event highlights leading consumer finance company’s strong start to its new decade of operations



Home Credit Philippines (HCPH), the country’s leading consumer finance company, clinched silver at the 60th Anvil Awards this year under the Public Relations Tools Category (Special Events) for its press event, "Unlocking a New Decade of Credit Opportunities for Filipinos.

This honor demonstrates Home Credit's steadfast dedication to providing creative financial solutions that strengthen Filipino families. The award-winning event, which took place on May 13, 2024, signaled the start of a thrilling new chapter for Home Credit as it began a fresh ten years of operations in the Philippines.

The award-winning press event successfully gathered over 100 journalists and bloggers, resulting in extensive media coverage across print, online, and broadcast platforms. These efforts amplified Home Credit’s message of making essential commodities and high-ticket items more accessible to Filipinos through 0% interest installment plans. It also featured exhibits showcasing Home Credit’s trusted partners, including Abenson, Acer, Cellboy, Digimap, Imperial Appliance Plaza, Octagon, Power Mac Center, Samsung, and Silicon Valley.


Sheila Paul, Chief Marketing Officer of Home Credit Philippines, emphasized how the recognition reinforces the company’s commitment to creating a brighter financial future for Filipino families.


“This award reflects our unwavering commitment to making life’s essentials and aspirations more accessible to our customers,” said Paul. “Through our year-round campaigns for Summer, Back-to-School, and Holiday, which we have highlighted in the press event—we create opportunities for Filipinos to enjoy exceptional deals, including 0% interest installment rates during peak shopping seasons. As we have consistently done in recent years, we will continue to empower and uplift lives by delivering innovative financial solutions, staying true to our mission of bringing financial opportunities closer to every Filipino.”

Exceeding expectations with its remarkable turnout, the press event generated outstanding results in media reach, coverage, and cost efficiency. It significantly expanded HCPH’s visibility across various sectors, underscoring the company’s mission to make financial services more accessible to Filipinos nationwide.

One of the standout stories to emerge from the event was the success of Home Credit's Summer Campaign. The 0% interest financing on cooling appliances led to the sale of over 1,000 air-conditioning units per day, providing relief to Filipino families during the intense summer heat. The event also emphasized how Home Credit’s installment plans made premium items like iPhones more attainable for Filipinos. In 2023 alone, the company financed 12.5 million mobile phones, generating ₱30 billion in sales—₱6 billion of which came from iPhones.

Additionally, the event showcased Home Credit’s wide range of product offerings, from televisions and computers to e-bikes and medical equipment. The customer experience was further enhanced through Shoppingmall.ph, Home Credit’s online platform, featuring over 50,000 deals from more than 500 merchant partners nationwide, expanding the company’s reach and accessibility.

“This initiative was more than just an event; it was a celebration of Home Credit’s decade-long mission to improve the lives of Filipino families,” said Michael Dugenia, Managing Partner at DM&A Co., the marketing communications firm behind the press event. “We are honored to have played a role in crafting a campaign that not only tells Home Credit’s inspiring story but also creates meaningful connections with their customers.”

This Silver Anvil Award marks the second recognition for both Home Credit and DM&A Co., following their Silver Anvil win for the Back-to-School campaign in 2023. Their continued success exemplifies a results-driven partnership focused on impactful and creative audience engagement.

The Anvil Awards, which are in their 60th year, are widely acknowledged as the pinnacle of excellence in public relations in the Philippines. Every year, the Public Relations Society of
the Philippines, it recognizes advertising initiatives that exhibit exceptional originality and potency. Held at The Manila Hotel on January 28, 2025, this year's Gabi ng Parangal honored the nation's top public relations initiatives.

To know more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph. You may also follow its official Facebook, Instagram, and TikTok accounts. Customers are also encouraged to download the Home Credit App on Google Play or the App Store to learn more about the latest promos and see what’s new in Shoppingmall.ph.


Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP).
AKA: Natalie R. Tugade, Author of Seraphimsnotes Blog. Started her blogging career on 2015. She's a Lifestyle and Travel Blogger and a Health and Wellness Advocate from the Philippines. A food enthusiasts and a thallasophile. She inspires others to have a healthy lifestyle to attain optimal health, while enjoying the best things in life.

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