Royal Enfield setting their Markets exclusively in the Philippines!

- July 08, 2016

Royal Enfield opens its first exclusive store in Manila, Philippines

~ All new 972 Sq.ft showroom opens at 7462 Bagtikan Street, San Antonio Village, Makati City, Metro Manila~

The first exclusive store in Manila has been set up by the Hardcore Brothers Custom Motorcycles, Inc.

Speaking on Royal Enfield’s first exclusive store in Manila, Mr. Arun Gopal, Head International Business, Royal Enfield said “Royal Enfield is striving to provide an immersive retail experience for its customers that forms an integral part of the company’s core retail strategy, globally.

Indeed, the grand launching of the Royal Enfield was a blast and a successful one. I've witnessed the ceremony, as the priest blessed Royal Enfield Showroom.

Their store in Manila showcases the heritage and philosophy of Pure Motorcycling. The space has been designed not just as a point of purchase but as a meeting point for enthusiasts and for conversations around motorcycling. The store will be retailing the full range of Royal Enfield motorcycles and gear and will be great starting point for them to experience the brand.”

Designed as a motorcycle enthusiast’s living room, the 972 sq.ft Royal Enfield store in Manila, has been created as per Royal Enfield’s new brand retail identity that showcases its philosophy of “Pure Motorcycling” in every aspect of the Royal Enfield ownership experience.

The store features an interesting visual merchandising format and innovative product displays, which include the use of bits and bobs from Royal Enfield motorcycles and photo frames that speak of the Royal Enfield’s heritage.

A full blown wall display of a stripped down Continental GT showcasing the bike’s internals and frame depicts machine love where the rider derives sensorial joy through tactile interplay with his motorcycle

Royal Enfield designs classic styled motorcycles that are simple, evocative, tactile and fun to ride, providing riders with a “Pure Motorcycling” experience. Blending traditional craftsmanship with modern technology as a means to achieve the perfect balance between the man, machine and the terrain, Royal Enfield motorcycles create a unique experience for riders which is approachable and unintimidating.

In Manila, the Royal Enfield Bullet - world’s oldest motorcycle in continuous production since 1932, is available at a price of Php 295,000 for the Bullet 500cc and Php 151,500 for the 350cc variant.

Royal Enfield’s retro street model, known for its post war, timeless styling - the Classic 500 is available for Php 313,000 and Php 196,500 for the 350cc variant. The most definitive highway cruiser, the Rumbler 500 is priced at Php 353,500 and the Royal Enfield Continental GT 535cc café racer is now available at a price of Php 353,500. All prices given are SRP

Speaking on Royal Enfield’s presence in Philippines, Jimmy L Barinaga, President & CEO Hardcore Brothers Custom Motorcycles Inc said “Royal Enfield has grown steadily from being practically an unknown player to becoming an aspirational brand after we introduced it four years ago in the Philippines.

The timing is perfect for us to become a more meaningful player in this underserved mid-sized segment where we are providing customers with a differentiated motorcycling experience with our products. With Royal Enfield’s apparel and accessories (Gear), we will be able to provide motorcycling enthusiasts with a complete leisure motorcycling lifestyle in the country”

In addition to its entire line-up of products for Philippines, from its new store, Royal Enfield will also be retailing its latest range of motorcycle apparel and accessories (Gear). With Royal Enfield’s offering of purpose built, meticulously detailed and well crafted motorcycle gear, the riders will have a more enjoyable motorcycling experience.

Royal Enfield Merchandise

The newly revamped Royal Enfield store located at Manila, is a full-service store and is equipped to provide service and aftermarket capabilities. Royal Enfield will work closely with Hardcore Brothers Custom Motorcycles, Inc to bring a differentiated experience for motorcycle enthusiast in the region.

During the 15 month period (Jan 2015 – Mar ’16) Royal Enfield sold over 600,000 motorcycles across the globe to support its global growth strategy and also announced its plan to sell 675,000 motorcycles for the 12 month period from April 2016 to March 2017. By 2018, Royal Enfield plans to manufacture and sell up to 900,000 motorcycles from two of its existing manufacturing facilities and a third upcoming facility, in Tamil Nadu, India.

Royal Enfield Apparels

With a view to become the leader in the global mid-sized motorcycle industry, Royal Enfield is also building two new technology centres - one in India and one in UK, to enhance capability and execute long term product strategy. Royal Enfield recently announced its entry into Brazil along with the launch of its first subsidiary outside India in North America.

Seraphims notes about the Launching of Royal Enfield Showroom:

I was filled with excitement and glee during the launching of Royal Enfield in the PH. Aside, that I'm fond with motorbikes and sports car, I really admired the beauty of bigbikes and vintage motorbikes ridden by big men or Motorcycle clubs member especially, if their parading on the road for a motorcycle riders joy ride.

Definitely, I have fun taking photos of this majestic motorcycle showroom and their merchandise. It's a motorclub haven of motorcycle fanatics. Must have Items for loyal Royal Enfield Fan collectables.

Their Brand is well known World wide in Motorcycle Industy. It's classic and elegant style that is suited for Filipino's taste. All Motorcycle Riders should visit their wonderful showroom here in Makati especially who missed the launching because exclusively, Royal Enfield now setting its Markets here in the Philippines

Meanwhile, numerous Royal Enfield Enthusiasts, Supporters, Media Friends, Royal Enfield Staffs & Families , Motorcycle Club Members of different Group joined Royal Enfield Grand Launching in PH , it was a cool and wonderful event, seeing a lot of Motorcycle Club Riders of different groups with their leather jacket, big boots and vintage and luxurious bikes , its like watching hollywood movies in the diner wherein bikers drop off for a break on their ride.

The Royal Enfield launching was so successful, all riders having fun, mingling with co-riders, appreciating the beauty of Royal Enfield Showroom, the ingenuity of the designs of the bikes are so outstanding. Ideal for a cool Royal Enfield Rider club here in the Philippines.

Also, I survived and enjoyed my 1st Biker's Night Out with Rockin band and loud music. I really love the band who performed beatles music. All Riders enjoyed all their set of songs. Everyone is having a good time while, hearing the engines sound of Royal Enfield Motorcycle in the background, it was so awesome. I even have pictures taken with the cool riders, Mr. Arun Gopal and some celebrity guest. More power, Royal Enfield!!!

Photos during the Blessings for Royal Enfield Store

And inside the Show room: