A HEALTHY BEARS OF JOY DONATION ENDS THE YEAR AT SM GRAND CENTRAL, VALENZUELA

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In a season marked by joy and giving, SM Malls in Grand Central and Valenzuela closed 2024 on a heartwarming note with their annual Bears of Joy donation, bringing smiles to children with special needs and persons with disabilities. The campaign, which underscores SM’s commitment to community upliftment, saw the donation of 1,400 plush toys to various beneficiaries across Caloocan and Valenzuela.

SM City Valenzuela spearheaded the effort, contributing 700 bears, while SM City Grand Central added 700 to the tally. The plushies—adorable oval-shaped companions inspired by the viral Squishmallow trend—were distributed to beneficiaries such as Valenzuela’s Persons with Disability Affairs Office and the Alliance of PWD in Caloocan City Inc.


Every Children who recieved the Bears of Joy, shows that it was more than just toys—they became symbols of hope and love. Each plushie represents the spirit of the holiday season and the Filipino tradition of bayanihan, fostering a sense of belonging and care for the less privileged.

The initiative was spearheaded by SM Cares, Toy Kingdom, and SM Supermalls, reinforcing the collective power of compassion. The program also reflects the profound impact of collective goodwill, proving that small gestures of kindness can leave lasting imprints on the lives of those who need it most.

 

AKA: Natalie R. Tugade, Author of Seraphimsnotes Blog. Started her blogging career on 2015. She's a Lifestyle and Travel Blogger and a Health and Wellness Advocate from the Philippines. A food enthusiasts and a thallasophile. She inspires others to have a healthy lifestyle to attain optimal health, while enjoying the best things in life.

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