Thursday, August 11, 2016


- Three NBA Stores in the Philippines to Donate NBA Name & Number T-Shirt Sale Proceeds to Knowledge Channel Foundation, Inc. - 

MANILA, PHILIPPINES, Aug. 10, 2016 – The three NBA Stores in the Philippines, which are managed by International Athletic Trading Company, Inc. (IATC), announced today the launch of a retail promotion tosupport Knowledge Channel Foundation, Inc. (KCFI) in providing more Filipinos with access to quality education.

To commemorate the 10-year anniversary of NBA Cares, the league’s global social responsibility program, all three NBA Stores in the Philippines will donate a portion of NBA Name & Number T-shirt sale proceeds from Aug. 10 to Sept. 13 to KCFI. Proceeds from this initiative will fund the foundation’s education program focused on providing multimedia learning resources for students in grades K-12 and training teachers from public schools in the National Capital Region of Luzon.

“As an organization, we are aware of the United Nations’ Sustainable Development Goals and how achieving inclusive and quality education is a global priority,” said IATC President and CEO Melvin Lloyd Lim. “We value this opportunity to work with Knowledge Channel Foundation and look forward to bringing this program to life as our own way of giving back to the Philippine education system.”

“We want to provide the Filipino children with multimedia learning resources that provide an enriching academic journey,” said Knowledge Channel Foundation, Inc. President Rina Lopez Bautista. “Given the popularity of the NBA in the Philippines, we are excited to see how this initiative will enable more people to contribute to our mission of uplifting the lives of fellow Filipinos from poverty through education.”

KCFI is a not-for-profit organization helping empower Filipinos through educational media for the past 17 years. Knowledge Channel’s on-air, online and on-demand educational videos and other multimedia learning resources are accessible to more than 5 million learners in both formal and alternative learning systems in an estimated 6,000 schools and learning centers nationwide. In addition, KCFI is immersed in training teachers and stakeholders who implement the KCFI educational program in the Philippines.

NBA Name & Number T-shirts are part of the comprehensive selection of authentic NBA merchandise available at all three NBA Stores in the Philippines, which also offer official jerseys, footwear, performance gear, lifestyle apparel, basketballs, toys and collectibles. The NBA Stores at Glorietta 3, Mega Fashion Hall and TriNoma carry products from all 30 NBA teams, and feature brands such as 2K Sports, adidas, Mitchell & Ness, New Era, Panini, Spalding, Stance, and many more.

For more information on Knowledge Channel Foundation, visit and follow the official Facebook page (

 For all the latest news and updates on the NBA Stores in the Philippines and the NBA, visit and follow us on Facebook (, Twitter ( and Instagram (@nbastoreph

Company Background:

About the NBA
The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League.  The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents.  NBA rosters at the start of the 2015-16 season featured 100 international players from 37 countries and territories.  NBA Digital’s assets include and the NBA app, which achieved record traffic during the 2014-15 season, as well as NBA TV.  The NBA has created one of the largest social media communities in the world, with more than one billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

About Knowledge Channel Foundation, Inc.
KCFI is a not-for-profit organization dedicated to uplifting the lives of Filipinos from poverty through education.  For the past 17 years, KCFI has been helping empower the Filipino through educational media.  Through the Knowledge Channel (K Channel) on-air, on-line and on-demand, our educational videos and other multimedia learning resources (MMLR) are accessible to more than 5 million learners in both the formal and alternative learning systems in about 6,000 schools and learning centers nationwide.  Third party studies separately conducted by UP, DLSU and AdMU over the past years attribute significant positive impact in students’ achievement scores, learning outcomes and attitudes towards learning to the K Channel learning intervention.  KCFI also trains teachers and education leaders to help them effectively carry out their tasks of ensuring excellent and meaningful learning outcomes.  

Jandric Lim, NBA Philippines, +632
Trisha Dacanay

International Athletic Trading Company, +632 485-7885 loc. 209,

Edric Calma, Knowledge Channel Foundation, +632 910-3181,edric.calma@knowledgechannel.o rg

Thank you for reading this PR BLOG for NBA Cares
Donating merchandise proceeds to 
Knowledge Channel! 

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